sh2.com

As I expected in the wake of SoBig.f, a wave of Email Marketing articles will be making their way around the various news outlets. Up first, a Reuters article indicating that big companies may be avoiding Email marketing in the near term until the problem with spam starts to see some effective solutions—even though budgets […]

Yahoo is now offering 14 different news feeds via RSS (actually 11 news feeds and 3 popularity-based feeds).
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Citing a DoubleClick report, Reuters reports on the declining revenues from email advertisements. On the positive side, the report also mentions that customers are opening more mail from companies they trust.
This just further strengthens my belief that Email Marketing is best used to communicate with customers and build brand loyalty rather than used as a […]

Macromedia announces Studio MX 2004, new versions of Dreamweaver, Fireworks and Flash (2 new versions apparently). Among the highlights of the new versions is an updated user interface, deeper integration between Studio applications, expanded CSS support, and the vaguely descriptive “Dreamweaver and Flash Productivity Enhancements.”
Upgrade pricing starts at $399 and ranges to full package price […]

If you are a keyword advertiser with Overture or Google AdWords, you might want to take a look at this article at Wired.com regarding the up-bidding/inflation of keyword rates.
Keyword advertising can be a quick way to drive traffic, but you need to manage your campaigns effectively and efficiently.
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In other news, yet another Email born computer virus is on the loose. SoBig.F spreads via Email, requires the recipient to actually run the executable code which then infects the Windows-based computer. Once infected the virus scans the computer searching for email addresses in several file formats and begins mass mailing the found addresses the […]