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Archive for April, 2004

Mesothelioma = Big Money in Pay-Per-Click

From the Washington Times: Mesothelioma, a rare form of cancer often associated with Asbestos exposure, is such a hot button case with the legal sect, that keyword bidding for Mesothelioma in pay-per-click advertising campaigns often reaches the $100/click area.
Crazy when you consider most of the campaigns I either run or manage rarely exceed the $.50 […]