Courtesy of KingsOfVegas.com:
California developer Matt A. Rose announced plans for a $4 Billion sports-themed resort off-strip near the Las Vegas Speedway. The Ultimate Sports Resort will enjoy a 5,500-Room resort featuring ten separate sports arenas; “creating a global sports mecca in North Las Vegas.”
The project is based on a hybrid casino-destination-sports business model. In fact, the final name of the resort will be determined through a naming rights deal similar to those recently associated with stadium, arena and title sponsorships in sports. The resort will provide sports-minded consumers with unparalleled access to watch sports, play sports, test state-of-the-art sports equipment and enjoy the finest assembly of sports memorabilia, collectibles and trading cards. In addition, visitors can purchase the widest range of sports-related products in the world.
Sign me up. Sounds like a winner to me.