2010. Another year in the books and another year begins. The FTC issued guidelines on bloggers and disclaiming products or cash for placement, undue influence, hidden interests and unspoken bias.
Assume I’m guilty of all of the above with respect to this blog at sh2.com. Not that I actively engage in any of the above, but I feel like taking the time to self-police any posts I may write in 2010 would be a waste of my time and yours.
In addition, whatever I may write on sh2.com is on behalf of myself, not my employer, nor whatever outlets I may be involved with in an ownership/consultative/employed position. This included AdPulp.com, HuskerZone.com, ClicksAndBits.com, etc.
On Twitter, I tweet as @shartley, this is extension of me personally and isn’t compromised by sponsored tweets, ads, hidden intrests, etc. I may from time-to-time engage in self-promotion, most often in the form of ReTweets from various official accounts I’m affiliated with, but I don’t benefit directly. Self-promotion is fair game. Whatever I say on this account is on behalf of myself, not my employer, nor whatever outlets I may be involved with in an ownership/consultative/employed position.
I also tweet as @shawnhartley, this is the official extension of my AdPulp persona and is covered under the terms of AdPulp.com diclosure/disclaimer.
On Facebook, I will often engage in self-promotion. As with Twitter, self-promotion of my work & projects is fair game. I won’t engage in paid-posts on Facebook.
With regards to domain names, web sites and affiliate advertising. I own several hundred domain names and partake in affiliate marketing as well as parked domains which earn revenue from advertising. I don’t hide behind false registration data or masked privacy registrations. Each and every domain is compliant with FTC guidelines.
I think that about covers everything. Personally, I think the FTC’s guidelines on this are a bunch of crap, but the online marketing/advertising industries are heavily fragmented and as such, lack the lobbying power of traditional advertising. As traditional advertising continues to lose ground, they lobby the various government entities for rules and regulations for online advertising/marketing that the offline industry has a history of self-policing themselves. Well that, and the ringtone and rebill scams that have plagued the make-money-online space.