10/31/2002 – Email Marketing Info. Happy Halloween

I’d be remiss if I didn’t point out Accucast’s free PDF outlining state laws regarding email. If you do any sort of marketing via email (we’re not referring to spammers here), it might be worth a look.

And this, despite the fact that the  bastards at Accucast quote me in their Email Marketing Handbook (Part II) but conveniently forget to credit me (Bottom of Page 5).

Happy Halloween!

10/14/2002 – Mistakes & Innovation

I was reminded this morning about how important it is to push towards the edge. If you are comfortable, the tendency is to leave things at the status quo. If you thrive on chaos and exploring the edge, comfort isn’t for you. Comfort is nice, stable and predictable. But for me, that is tedium ad nauseum.

“Fail Forward, Fast.” – Tom Peters

“Make more mistakes faster.” – anonymous (from a Fast Company message board post)

“Time passes unhindered. When we make mistakes, we cannot turn the clock back and try again. All we can do is use the present well.” – The Dalai Lama

The point is not to make mistakes for the sake of making mistakes, but for push the boundary between what you know or don’t know. The by-product is innovation.