SEO Isn’t Your Problem – Conversions Are.

“I need some SEO.” A statement that I hear frequently from clients and prospects. Search engine optimization – the goal of which is to rank #1 for your keywords of choice, a result which will bring riches beyond your imagination. SEO is both a worthy need and a much-maligned industry, but I don’t want to … Read more SEO Isn’t Your Problem – Conversions Are.

Your Password Sucks

In the news this morning was word that Evernote’s user database was infiltrated by hackers. Usernames, encrypted passwords and other personal information was compromised – although payment information appears to be unharmed. Last summer (June, 2012) a similar breach happened with networking site, LinkedIn, where 6.5 million encrypted passwords were stolen. Combine both of these … Read more Your Password Sucks

Links from the last week

If you follow me on Twitter (@shartley, @shawnhartley), you’ve seen these recently. If not, enjoy some light weekend reading. Randy Riggs Structured Meeting Planner: http://davidseah.com/blog/2012/09/randy-riggs-structured-meeting-planner-dr02/ Top Six Content Marketing Mistakes: http://www.jeffbullas.com/2012/08/10/the-6-top-content-marketing-mistakes/ Debacle in Pasadena http://www.huskerzone.com/2012/09/08/debacle-at-the-rose-bowl/ 37signals Earns Millions Each Year. Its CEO’s Model? His Cleaning Lady http://www.fastcompany.com/3000852/37signals-earns-millions-each-year-its-ceo%E2%80%99s-model-his-cleaning-lady Infographic: Check out these smartphone statistics http://www.healthcarecommunication.com/Main/Articles/807197aa-e8ad-43c8-878b-c47f7f051bb4.aspx 5 … Read more Links from the last week

Some Light Weekend Reading

If you follow me on Twitter, you’ve seen these recently. If not, enjoy some light weekend reading, and then question yourself as to why you aren’t following me. For the conversationalist version of me, @shartley; for the content curation version of me, @shawnhartley. Supercharge Your Energy for Ad Agency New Business: http://fuelingnewbusiness.com/2012/08/01/tips-to-boost-energy-for-agency-new-business/ New Research on … Read more Some Light Weekend Reading