Month: March 2013

SEO Isn’t Your Problem – Conversions Are.

“I need some SEO.” A statement that I hear frequently from clients and prospects. Search engine optimization – the goal of which is to rank #1 for your keywords of choice, a result which will bring riches beyond your imagination. SEO is both a worthy need and a much-maligned industry, but I don’t want to touch on that today. The first step when I deal with a client looking to bring optimization to their web site is understanding their goals. Small business owners ofter move … Read Full Post

Your Password Sucks

In the news this morning was word that Evernote’s user database was infiltrated by hackers. Usernames, encrypted passwords and other personal information was compromised – although payment information appears to be unharmed. Last summer (June, 2012) a similar breach happened with networking site, LinkedIn, where 6.5 million encrypted passwords were stolen. Combine both of these data breaches with ongoing evidence that most web users do not take password security seriously enough and this will only lead to further problems. The realities of the LinkedIn data … Read Full Post