Technology

Exploring Digital Marketing Trends for 2024

As we dive into 2024, let’s unravel the dynamic world of digital marketing. Trends come and go, but our focus here is on the impactful shifts that digital marketers must not only understand but also adeptly navigate. Embracing AI in Marketing: More Than Just Content Creation The integration of Artificial Intelligence (AI) in marketing strategies is no longer a future trend—it’s a present reality. In 2024, AI is essential for enhancing efficiency, personalization, and innovation in marketing. Here’s a closer look at how AI is … Read Full Post

Moving on From Gmail

moving on from gmail

Back in March, I had a little scare with my Gmail account and was locked out for about 48 hours. That was a wake up call for me. I’ve been a Gmail user since the beginning. If I remember correctly, I was probably in the first week’s worth of invitations to create a Gmail account way back in 2004. With an account that old, it has been tough moving on from Gmail. Starting in early 2020, pre-pandemic, I’d already started thinking of taking a more … Read Full Post

RSS Feeds, What Are They?

I recently wrote a post for the Corporate 3 Design blog about Rich Site Summary (aka Really Simple Syndication) or simply RSS or RSS Feeds. You’ve probably seen the icon and wondered what it was about. Or maybe you clicked an RSS Feed icon and were confused at the unstructured text display that popped up in your browser. In my recent blog post, I describe what an RSS feed is, common uses – including setting up a feed reader – and why they are still … Read Full Post

SEO Isn’t Your Problem – Conversions Are.

“I need some SEO.” A statement that I hear frequently from clients and prospects. Search engine optimization – the goal of which is to rank #1 for your keywords of choice, a result which will bring riches beyond your imagination. SEO is both a worthy need and a much-maligned industry, but I don’t want to touch on that today. The first step when I deal with a client looking to bring optimization to their web site is understanding their goals. Small business owners ofter move … Read Full Post

Your Password Sucks

In the news this morning was word that Evernote’s user database was infiltrated by hackers. Usernames, encrypted passwords and other personal information was compromised – although payment information appears to be unharmed. Last summer (June, 2012) a similar breach happened with networking site, LinkedIn, where 6.5 million encrypted passwords were stolen. Combine both of these data breaches with ongoing evidence that most web users do not take password security seriously enough and this will only lead to further problems. The realities of the LinkedIn data … Read Full Post